surconsommation
I designed a poster for the 2026 edition of the Marc H. Choko contest. Organized by the SDGQ since 2014 in collaboration with the McCord Stewart Museum, Publicité Sauvage, and BAnQ, the contest invites graphic design students from across Quebec to respond to a different social theme each year, this edition's being Overconsumption. My entry won third place.
Inspired by the social commentary of Des Glaneuses by Jean-François Millet, I designed a modern take on the issue. In 1857, viewers witnessed a rural people impoverished by the Second Empire. Now more than ever, we recognize a similar impoverishment in the countries that must live with lanfills from kilometers on end.
Our used clothing — far from all being recycled — is resold by the thousands of tonnes to poorer countries. In Ghana, the garments that find no takers, whether ill-suited or too worn, pile up in landfills that contaminate both land and sea.
